Following the light beams to their source, I encounter what can only be an accident-inducing sight: A 450-foot tall, glass-fronted building that’s shaped like an electric guitar-unmistakeably a Hard Rock Hotel.Ī project seven years in the making, the new Guitar Hotel (which is, needless to say, the world’s first guitar-shaped building) is the frontrunner of a $1.5 billion extension of the Seminole Hard Rock Hotel and Casino in Hollywood, Florida. ![]() Six shafts of fluorescent light climb thousands of feet into the sky, slicing through the Everglades’ winter fog and reducing local air traffic to the appearance of toy planes. ![]() Speeding down the asphalt behemoth of the Florida Turnpike, it’s impossible to miss the latest addition to the swampy peninsula’s flat horizon.
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